While getting a commission for selling someone elses ebook is common, I hadn't looked into promoting ebooks at offline tradeshows yet...
- Find an upcoming tradeshow- like a Home and Garden Show
- Find an ebook related to the tradeshow's target market- like a wood working plans ebook for the home and garden show (i.e. people trying to make home improvements including "do it yourselfers")
- Create fliers promoting the ebook through your own website address, such as WordWorkingHQ.info. When someone visits this website, they're taken directly to the ebook's site but it's through your affiliate link which means you get a commission if someone buys the ebook (described below).
- Go to the tradeshow and (1) convince a few vendors to put the fliers in their booth (2) hand out fliers yourself if possible- though that's not too scalable (3) flier the parking lot- probably not ok with event security though (*) or figure out some other way to get your flier into the hands of the audience
- If people visit the link on your flier and actually buy the ebook, you get a percentage.
To put this in context, the woodworking ebook mentioned above sells very well online at $67 and pays out 50% commission I believe ($33.50 per sale)- that's not a bad commission if you can sell 25-50+ at a single event.
Past Experience With This Tactic
While I haven't personally tried this tactic (yet), a member of the discussion forum that I read about this on had a pretty regular system going where he does this at multiple conferences per quarter and makes $1,000's per month doing it. He's tweaked it quite a bit since starting up earlier in the year, but the core concept is the same- he's promoting an online ebook at offline events via fliers and commissions on each sale.
Do you have any experience with tradeshow events?
I'm thinking of doing a pilot test of this at a few local tradeshows here in San Diego and possibly scaling it up around the country (more on that later).
Looking forward to some discussion in the comments below...
image credit: Flickr user tresbienshop