This might sound odd coming from a guy that runs an agency focused on search engine optimization and Google rankings, but anytime we launch a new venture within the agency, I aim to launch the business solely on the back of online advertising. In short, we pursue niches where we can buy traffic from search engines, convert leads or revenue, and make a reasonable profit at the same time - "free traffic" from Google rankings will come, but it will come later.
The short answer is because I'm impatient. Building up a large amount of traffic from SEO for a brand new online business can take 3-6 months or more, and that assumes that you're cranking and doing things right.
Everyone has a little bit of entrepreneurship in them- not everyone has experience building a successful company, but everyone has a little bit of “wouldn’t it be great if XYZ?” in them.
This post is not meant to show you how to build a successful business- you’ll find a lot of that online, some of which works and some of which does not. Instead, this post will walk you through a number of specific steps that you can use to go from “wouldn’t it be great if XYZ?” to actually pursuing the business idea, if you choose to do so. In addition, I’ve also listed some great tools that may help you along the way
You had a great idea for a web-based startup, have hacked together a prototype to test the concept, built a great team, and have ultimately produced a market-ready product (wow- that makes it sound a bit too easy).
But now you need users...
I recently saw a presentation by David Heinemeier, one of the creators of the hugely successful BaseCamp Project Management software.
David had some very great points in his presentation about the realities of business and his call to "unlearn your MBA", but one of the simplest concepts stood out to me.